The rise of games-inspired content is taking entertainment by storm. Prime is becoming an increasingly appealing proposition that goes far beyond free shipping, with the recent inclusion of new perks, like its Thursday Night Football live stream and the music catalogue expansion. Why would they not? Of course, not everyone is a Prime member, but with 200 million members worldwide, such a shift could have a sizable impact on other podcast platforms. Death on Spotify will likely shift their listening of that same podcast to Amazon. This means that a consumer who has a Prime subscription and normally listens to, say, Dr. Most of these podcasts are also available on other platforms, like Spotify and Apple Podcasts. Death and SmartLess, as well as podcasts from NPR, ESPN, CNN and the New York Times. That includes Amazon exclusives, hits from Wondery (which Amazon owns), such as Dr. Prime now offers the largest selection of ad-free podcasts anywhere. Going ad-free, then, is a smart way for Amazon to differentiate. The only way to avoid ads is to pay for a subscription to a specific podcast or network, but the format is not yet mainstream enough for most consumers to consider this. Even if you pay for a Spotify subscription, you are forced to listen to ads during podcasts. But so far, advertisements have been largely unavoidable even for platform subscribers - a necessary evil - as they are a major way most platforms monetise the format. Ads are disruptive to the podcast listening experience, and 35% of podcast listeners report that they usually skip audio ads on podcasts. “The biggest thing don’t like about podcasts is all the ads,” Amazon Music VP Steve Boom recently told The Verge, adding that when Amazon asked customers about their wants, “The number one thing was, ‘Can you make it ad-free?’”. The sly move could be hugely impactful for the podcast market - and Amazon is one of the only companies in the landscape that can do it. But the announcement also included a major implication for podcast listeners: Prime members can now listen to a large selection of podcasts advertisement-free. Happy listening.Ĭontributors: Anna Rahmanan, Eddy Frankel, Andy Kryza, Phil de Semlyen, Alex Plim, Dave Calhoun, Andrzej Lukowski, Cass Knowlton, Dalia Barth, Isabelle Aron, Alexandra Sims and Matthew Singer, Joe Mackertich, Huw Oliver, Ella Doyle, Rose Johnstone, Jess Phillips, Charlie Liddington.Last week, Amazon made headlines with its move to expand the catalogue of music available to Prime members from 2 million songs to 100 million. And if you’re looking to dig deeper into one genre, try our specialist lists on for size (you’ll find them below). In our list of the best podcasts right now, we've got political podcasts that look behind the news, comedy podcasts with your favourite funny people, and plenty of those all-important investigative whodunnits to keep you up at night. But hey, there’s got to be room for the golden oldies, too – as we await its fourth series, notorious investigative podcast ‘Serial’ is our number one. BBC Three’s April 2023 release, the fascinating ‘A Very British Cult’, has taken the world by storm (and made it to our top ten), while 2022’s ‘Unreal’ has claimed our fourth spot for being equal parts fun and nostalgic. So 2023 is in full swing, and podcast releases are showing no sign of slowing down.
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